It's Satire, Duh!

Oct 25, 2011 13:48

Is Gisele Bundchen A Self-Made Multimillionaire Sexist? Brazil's President Apparently Thinks So
by Andersen Antunes

Despite having a World Cup crisis to solve, Brazil’s president Dilma Rousseff, the third most powerful woman in the world, is apparently also worried about the harm that supermodel Gisele Bundchen, who’s 60 on Forbes’ Power Women list, ( Read more... )

fashion/modeling, global feminisms, advertising, media, south america

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Comments 7

tifa October 25 2011, 22:44:02 UTC
*points to icon*
That is all.

Also, hello! :3

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maynardsong October 25 2011, 23:08:25 UTC
Secretariat is on point and Bundchen should learn what exactly satire *is*.

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liret October 25 2011, 23:09:01 UTC
I don't get what this article is trying to do, but I looked up more about this story, and it's making me think Rousseff is awesome.

It also looks like pretty much every article is, like this one, framing this as her personally attacking the model/actress instead of the commercial. It's like they're reporting the story by derailing it - the statements were specifically about the campaign, but they're making this about the poor misunderstood model who the mean president is trying to call sexist and isn't that ridiculous?

I am kind of jealous of Brazil's constitution outlawing discriminatory content against women, though.

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goldenhera October 26 2011, 14:49:08 UTC
Exactly. This isn't about Rousseff being upset with Giselle. It's about Rousseff attempting to combat sexist imagery in the media. It's easy for these journalists to frame this as being a personal attack because they can utilize the "she's just jealous!!!" mindset. Actually discussing how offensive and sexist the ad is would be...too hard.

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maenads_dance October 26 2011, 23:24:24 UTC
I don't like the precedent that any time a political figure dislikes a piece of media, they can order it pulled from the air. And I think it's ridiculously undemocratic to applaud this just because the piece being pulled is the usual sexist swill.

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blancsenneige November 1 2011, 01:19:18 UTC
But she hasn't ordered anything. There was a complaint, the way anyone can file a complaint against any commercial they consider offensive. The article is misrepresenting the situation by making it The President vs. The Model. There is *nothing* undemocratic about the way this went down. I mean, Dilma wouldn't even be allowed to pull anything off the air if she wanted to. We don't have a dictatorship here, you know?

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blancsenneige November 1 2011, 01:23:33 UTC
These commercials are ridiculous, but also nothing new. Sometimes I think every single fucking commercial they air here is sexist. Cleaning products, ISPs, english courses, they manage to fuck everything up.

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