An Examination of Product Placement in Music Videos

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YouTuber Mike's Mic takes a look at the use of product placement in music videos from the likes of Lady Gaga, Nicki Minaj and Lil Nas X, ranging from the subtle to the ridiculous and in your face.

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What's the most blatant product placement you've seen in a music video, ONTD?

Comments

[potter_lover456]

Not a music video, but I will always remember the scene in gossip girl where they had product placement for a Keurig or something. Nate and Chuck were talking in the kitchen and I think at one point their faces weren't even on camera? Regardless, it was such awkward framing of a coffee machine when we should be paying attention to the dialogue.

I did buy the VS sports bra Nicki Minaj wore in the Anaconda video. Sometimes I'm a marketers dream.

[bsfan]

Britney going on PlentyofFish and that lip gloss in the middle of Hold It Against Me was wild.

Circus has the best product placement though. So seemless and honestly it was a gorgeous necklace.

[genbu_no_miko24]

Lol I did like Britney’s Bvlgari plug. I was like “yesss queen wear those jewels 💎!!”

But I actually do like when she self-plugs her perfumes in her videos.

[bsfan]

I love love love the perfume ones. If she's gonna sell me anything I'd rather it be her stuff anyway. Curious and Fantasy in Circus work well too.

I just rewatched HIAM, and I forgot she straight up plugs Radiance too. Although it was eye shadow not lip gloss. (I was gonna edit but you replied and now I'm stuck with the wrong icon too. That comment full of my mistakes is now permanent and so is my embarrassment. I may or may not have rewatched Circus before hitting post to avoid more embarrassment by getting the perfumes wrong. Lol she actually only puts on the earrings, but I only remembered that necklace)

[genbu_no_miko24]

Yeah she also plugged another perfume in work bitch.

[lyrabjadesss]

Mike’s Mic….on MY ONTD?! Hey Bestie, I literally cannot handle this right now!

[duchello]

One of us one of us!!!!!!

I've actually been pretty excited to see his subs pick up over the last 2 years, he's just so casually funny. And I'm honestly kinda impressed he highlights so much of 2000s reality tv when he's like 25 i would think he was just young enough at the time where someone this wouldn't be relevant to him

[fernandocolunga]

i love mike!!

[martymcfly85]

Product placements in music videos don't really annoy me but ones on like reality tv shows do like Project Runway.