Michael B. Jordan Responds To Accusations Of Cultural Appropriation Over Name Of His Rum Label

[hewontgo]

Michael B Jordan apologizes amid allegations of cultural appropriation over the name of his new rum label https://t.co/vdvn8EbdFu
- ET Canada (@ETCanada) June 23, 2021
He filed to trademark the word “J’Ouvert” for his new brand of high-end alcohol

Comments

[kamikashi]

Tbh I’m actually surprised he’s changing the name. Usually celebs would apologize and just still move forward with the name so good on him I guess.

[zipster]

skims tho

[kali_klum]

He's corny af, so this whole fiasco is very on-brand for him

[elevatorshaker]

When you said "corny," I had to go back and look to see if the liquor in question was corn whisky.

[locksuperpower]

So he was going to use and trademark this term and not give any proceeds back to the “culture” that he “loves and respects”? 🧐

[filmstudent23]

He has a bunch of people whose sole purpose is to come up with the concept/image of the product...and none of y'all realize this was appropriation? Miss me with the apologies. And the least he can do is change the name to something else he can profit of.

[snuffyqui45]

Good.

I dont understand why he wouldnt link up with actual Trinis or the tourism board or ministry of culture for this.

But I'm sure some kind of deal will made at the end of the day.

[trynabme]

His business partner is from Trinidad / Trini descent. He is clearly the one to blame here (I am not absovlving MBJ either, I right dragged him in the Caribbean circles)

[snuffyqui45]

Fair enough.