Celebrity beauty brands ranked by worth $: Fenty Beauty, Kylie Cosmetics on top

Feb 11, 2021 13:35

(Via WWD)

-  Tribe Dynamics ranked celebrity brands by earned media value (EMV) in 2020;
-  Celebrities are tying their brands to a cause:

“It has always been incredibly important for a brand to stand for something, to be about something bigger than just the products they put out. We’ve really seen that extend in a meaningful way into brand values.” (...) Rihanna’s Fenty Beauty‘s championing of diversity, Selena Gomez’s Rare Beauty’s commitment to mental health, Lady Gaga’s Haus Laboratories’ call for self expression and Jessica Alba’s Honest Beauty’s promise of clean ingredient formulations.

Fenty Beauty - $555,195,705
Kylie Cosmetics - $187,859,638
Haus Laboratories - $141,764,661
KKW Beauty - $98,558,293
Rare Beauty - $60,024,579 (OP note: Rare Beauty come out in September and it's not yet global, so it's a lot of $$)
Full 10 brands list at source


ONTD - Wich celebrity, that does not have a beauty brand, would you like to launch one?

beauty / makeup, lady gaga, list, rihanna, kardashian / jenner, selena gomez