The Rise and Fall of Abercrombie

[stewie_e]

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Abercrombie & Fitch was one of the most popular stores for teens in the early 2000s. But after a couple missteps and controversial remarks from the CEO at the time, the brand image plummeted. Now Abercrombie is trying to catch up with its competitors. Can Abercrombie & Fitch Make A Comeback? lol, no.

Comments

[lolita_applebum]

I like girls that wear Abercrombie and Fitch. I'd take her if I had one wish but she's been gone since that summer...Since that summer

[luvthatdrtywata]

IJAF

[empire_is_on]

Omg, a true ONTDer.

[luvthatdrtywata]

I’d feel this post up 8th grade style if I could. RIP Rich. (And Jahunka for good measure)

[evett]

I have never stepped into a A&F. Only passed it by. The smell of musky cologne wafting out of that store makes me gag.

[picturemegone]

same I still remember walking past it years ago and the scent is nauseating

[rhapsodeeinblue]

Just made a similar comment lol

[stewie_e]

Food court smell + A&F Fierce

Just...terrible.

[picturemegone]

2006 Salon interview with the CEO Mike Jeffries

That's why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that. ... In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely.

[swissbeauty23]

did Derek Zoolander write this?

[pikapika217]

Derek sweetie I am SO SORRY....

[swissbeauty23]

forgive me

[soul_amazinn]

Nah. That store never appealed to me. I remember walking in when I was a teenager and walking back out. Why was it so dark?

[itscaelsday]

They hired me my freshman year of college and then never called me back for my first day.

But it was probably for the best because it was during the time they kept black people in the back or constantly folding clothes.

[lovely_tunes]

tbh, having worked at Hollister myself, it's better to be in the back or folding clothes, than standing at the entrance greeting people all day.

[lushlust]

OMG that is EXACTLY what happened to me winter break my freshman year!