Regal And Cinemark To Run Ads Closer To Feature Films

[sandstorm]

Regal And Cinemark To Run Ads Closer To Feature Films Under National CineMedia Pact https://t.co/oH6I10Kctu pic.twitter.com/78KxOzcU0n
- Deadline Hollywood (@DEADLINE) September 17, 2019

In an effort to get more people out of the cinema, Regal and Cinemark have teamed up with an advertiser to make you wait even longer to see a movie

Comments

[justabwaybaby]

So back when I worked at Regal the movie trailers started about a minute after the stated start time. Anything before the start time was "preshow." This is letting the preshow go until five minutes AFTER the listed start time, and then you'll still get the twenty minutes of trailers. So you think you show up at 11:45 for and 11:45 movie and miss the preshow ads? Not anymore.
Also they're going to add ads before the attached trailers now, so it'll be TRAILER TRAILER TRAILER TRAILER AD TRAILER TRAILER. I mean, the trailers are ads, too, but this could be for, like, Coke or something.

[urfad]

So, this means more ads after the lights turn down? I gotcha.