I've searched through Google with several search strings, with variations on the terms. Rentals, renting, house, Los Angeles - and I do find results. However, when I type in '1967' or 'year 1967', it talks about houses built in '67 and today's rental fees, or as is the case with the latter term, it gives me no results
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it'll vary considerably by area in LA, since it's really something like 81 separate communities all under the umbrella of LA. so it'll matter if they're white, black, japanese, etc., and what part of LA.
might consider googling real estate agencies down there, too, see who's bragging they've got "40 years in the business" or whatever? also, Sunset magazine maybe. I dunno, they used to have house and vacation rental ads in the back.
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For what it's worth, in the mid 1960s one of my relative rented a house on the west side (I think it was Santa Monica but I can't remember for sure) for something like $75 a month; that would be just under $500 in today's money but you'd be lucky if you could rent a parking space in Santa Monica for $500 now and they've got rent control, unlike other communities in the area.
The average rent nationwide in 1967 was $125.00, you could use that as a starting point, knocking off or adding on as much money as you think would be fitting.
Also, the LA Times has excellent archives that go back all the way to the 1800s, including images of ads. Their fees are pretty reasonable if you're doing to do a lot of research.
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I suggest you look in the LA Times archives, as others have said; if you have a university library nearby, chances are they'll have back issues available on microfilm.
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