This was my thought as well - that it wasn't a l33t online reference but meant in all seriousness. And just happens to be hilarious. :) Thanks for the links!
Reminiscent of when a creative team at Ford submitted "Acapulco Gold" as a color for a new car model (the Maverick) in the late 60s. They quickly pulled the name when it was approved at the next level and was going to be sent on up the chain....
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That's what I'm wondering-- youngish editor slipping something funny past the radar, or someone doing it in all seriousness?
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