Image is everything...
I was in the liquor section of a grocery store today where Tanqueray was locked in a glass cabinet along with the pricier single-malt scotches and expensive champaigns. Bombay Sapphire & Hendrick's, meanwhile, were just sitting on the shelves...and not even the top ones. Apparently I have never given proper credit to the Tony Sinclair advertising campaign. Tanqueray's image is completely different from when I was in college...