4 TV spots with transgender content
Any ad that features an explicitly transgender character is going to draw attention to some way in which transgender and cisgender people differ -- whether socially, medically, physically or otherwise. This is a minefield. These differences don't apply across the board, and how can cisgender people point them out respectfully? When transgender people write about the complexities of their identities, the language and nuance are often too complex, and the concepts often require too much background understanding to boil down into a 30-second spot.
Advertisements are not known for being subtle. Their aim is to promote a product, service or brand, and in order to do so, they use characters and situations to evoke emotion -- often shock value or humour. When minorities are portrayed, this often gets problematic.
Still, here are 4 ads that didn't make me want to curl up in a ball and cry, although like all ads, none of them get it completely right. What do you think?
IKEA - Redecorate your life (Spain)
Berlitz - Changes (Israel)
Banco Provencia - Don Luis y Perla (Argentina)
Campari - The Secret (UK/Italy)
Advertisements are not known for being subtle. Their aim is to promote a product, service or brand, and in order to do so, they use characters and situations to evoke emotion -- often shock value or humour. When minorities are portrayed, this often gets problematic.
Still, here are 4 ads that didn't make me want to curl up in a ball and cry, although like all ads, none of them get it completely right. What do you think?
IKEA - Redecorate your life (Spain)
Click to viewBerlitz - Changes (Israel)
Banco Provencia - Don Luis y Perla (Argentina)
Campari - The Secret (UK/Italy)