"Hello, I'm a twat"
So when you see the ads, you think, "PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers." In other words, it is a devastatingly accurate campaign.
I hate Macs. I have always hated Macs. I hate people who use Macs. I even hate people who don't use Macs but sometimes wish they did.
Charlie Brooker on the most annoying, career-wrecking-if-there's-any-justice adverts in quite some time.
Also hilarious: spot the glaringly idiotic and typically Guardian error in the piece, and then scroll down to the first comment to see Brooker doing his "I am justifiably appalled and want to kill myself" schtick at the expense of the sub-editor who added it.
I hate Macs. I have always hated Macs. I hate people who use Macs. I even hate people who don't use Macs but sometimes wish they did.
Charlie Brooker on the most annoying, career-wrecking-if-there's-any-justice adverts in quite some time.
Also hilarious: spot the glaringly idiotic and typically Guardian error in the piece, and then scroll down to the first comment to see Brooker doing his "I am justifiably appalled and want to kill myself" schtick at the expense of the sub-editor who added it.