(no subject)
In other The Batman news, Warner Bros. Consumer Products announced on Wednesday that it has partnered with its master toy licensee, Mattel, and VEIL Interactive Technologies to merge action figure and vehicle play with interactive television. The technology, exclusive to WBCP and Mattel for 2004, represents the first time a toy line will use the technology to enhance both the toy and TV experience.
VEIL (Video Encoded Invisible Light) technology transmits encoded digital data -- in the form of graphics, storyline components, gadgets and other features -- directly from The Batman series. The encoded data, captured exclusively by Mattel's new line of Batwave toys based on the series, unlocks new capabilities in the toys and provides more information about the show and its characters. Like the series, the toys will debut this fall.
"The Batwave line is an extraordinary and sophisticated new way for kids to watch and play with their favorite characters -- whether the TV is on or off," said Matt Bousquette, president, Mattel. "This is the kind of toy that really satisfies today's kid because it not only enhances the viewing experience of the show, it actually pulls the child into the storyline in an imaginative as well as interactive way. It's the next generation toy for a new generation kid."
Each episode of The Batman will be encoded using VEIL technology, an invisible data stream embedded in the video picture that is transmitted to and received by the removable module with LCD screen. The module is the component that brings the Batman action figure and Batmobile to life.
While watching the show, the toys can be activated to receive the encoded signal. After the signal is received, engine graphics, diagnostics, gadgets, story line background from the show, character information, power-ups, and more, are activated within the toys. In addition, when the show is on, the Batman action figure and the Batmobile vehicle recognize the show's signal and "come to life" and react with lights, motion, and sound.
Now look past the fact that it's bloody toys.
They actually have technology that can be sent out through the TV and tell things in our *home* what to do.
THAT is fucking scary.
VEIL (Video Encoded Invisible Light) technology transmits encoded digital data -- in the form of graphics, storyline components, gadgets and other features -- directly from The Batman series. The encoded data, captured exclusively by Mattel's new line of Batwave toys based on the series, unlocks new capabilities in the toys and provides more information about the show and its characters. Like the series, the toys will debut this fall.
"The Batwave line is an extraordinary and sophisticated new way for kids to watch and play with their favorite characters -- whether the TV is on or off," said Matt Bousquette, president, Mattel. "This is the kind of toy that really satisfies today's kid because it not only enhances the viewing experience of the show, it actually pulls the child into the storyline in an imaginative as well as interactive way. It's the next generation toy for a new generation kid."
Each episode of The Batman will be encoded using VEIL technology, an invisible data stream embedded in the video picture that is transmitted to and received by the removable module with LCD screen. The module is the component that brings the Batman action figure and Batmobile to life.
While watching the show, the toys can be activated to receive the encoded signal. After the signal is received, engine graphics, diagnostics, gadgets, story line background from the show, character information, power-ups, and more, are activated within the toys. In addition, when the show is on, the Batman action figure and the Batmobile vehicle recognize the show's signal and "come to life" and react with lights, motion, and sound.
Now look past the fact that it's bloody toys.
They actually have technology that can be sent out through the TV and tell things in our *home* what to do.
THAT is fucking scary.