Gotta love originality :)

Jul 20, 2006 10:41

roaring_mouse linked to something fascinating. A billboard which says:

“Hi Steven,
Do I have your attention now?
I know all about her, you dirty, sneaky, immoral, unfaithful, poorly-endowed slimeball. Everything’s caught on tape.

Your (soon-to-be-ex)wife,
Emily

P.S. I paid for this Billboard using OUR joint bank account.”

The catch is... the same billboards are in both New York City (Midtown: 54th and Broadway and near Katz’ Deli: East Houston between Ludlow and Essex), and the Bronx (I-95 and Jerome Avenue) and LA (on Sunset Blvd). So this is almost definitely a viral marketing campaign. More here.

That Girl Emily’s blog is here. Amusingly enough, she’s been handing out flyers at Ground Zero and Penn Station with pictures of her husband that say “Lost Dog” for the last day or so. I’ll keep an eye out and see if I can snag one.

roaring_mouse’s post has additional links. :)


cool, billboards, funny, viral marketing, nyc

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