[D&D Marketing] Phonebook advertising?

[zakarntson]

Last night a friend of mine opened a phonebook and there, taking up a full third of the back, was an entire reprinting of the 1st edition AD&D Player's Handbook, Dungeon Master's Guide and Monster Manual in glorious newsprint on flismy paper. So awesome!

Then I started wondering about how much that would cost and why Wizards would be advertising 1st edition? And then I woke up.