Trust and Technology
This article talks about trust and technology, specifically Apple's desire to spy on its users' photos. The mistake people make is conflating reliance with trust. If you ask people whether they trust a corporation, most will say no. They use a product because it is helpful, amusing, or necessary. That isn't the same as trusting that it or its maker is benevolent or protective of their safety. If you mistake reliance for trust, you will sometimes make very serious mistakes in predicting people's behavior. Specifically, if they really trust you, they will stick with you even in hard times. But if they're just using you because you're the least-worst of current options, they will promptly flock to a better option the moment one becomes available. Or maybe they'll decide to make their own.