My Dinner
is labeled "cooks perfectly in about 3 minutes." Well if the time is approximate, then it doesn't say much that it "cooks perfectly" within that period. Why don't I label brussel sprouts "tastes delicious to some people" for crying out loud? Why not start with the precise part of your sentence, in this case "We say cook it for 3 minutes, because somewhere near three minutes lies perfection." That way you're invited to participate, looking at the food, and contemplating your personal definition of perfection. It's all marketing. Reminds me of news anchors who always start with the good part and turn it sour. "A beautiful birthday takes a deadly turn, after the break."