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So as a marketing expert, this is how that video could have been funnier. They should have showed one of Kanye's explicit, outrageous, and media-enriched, moments [like when he called out George Bush for hating black people, or when he told opposing Grammy winners on stage - that should have been HIS award]...and then show footage of some quiet-type dude takin' the alka-selzter pill. Afterwards, 'flashing lights' will appear and the unknown actor will start buggin out with a cocky swag and start talkin sidewayz to the blonde video-ho, and WALAH!..that's how you "BE KANYE."
*bows*