A viral campaign can be hit or miss. This one's a HIT in my books! Hit the release date once you're done exploring. You'll never believe who's behind it.
(forgive me if you've seen this already. I know it was posted in 2008, but I only saw it today and figure it would be great to share for those who havn't seen it yet.)
http://www.pomegranatephone.com/ enjoy!