Check out
this pretty cool ad by Intel involving Hellgate: London.
I just got an email today stating my preorder copy of HG:L is in transit as we speak; in Manchester, NH to be exact. That was as of 6:09am today, so I expect it to be here this afternoon. Not that it matters, of course, seeing as my laptop is currently being repaired because I'm an idiot and spilled liquid on my keyboard.
As such, I get the distinct displeasure of setting my HG:L box on my desk and staring longingly at it until I get my damn computer back.