Social Times on the problem with LiveJournal's changes
Interesting article in Social Times on why the changes to LiveJournal are not only NOT likely to gain a new userbase for LJ, but risk driving off current users by taking away the very things we like here:
Now that sufficient time has passed, and older social networks are seeing their once great services lag behind the new startups, the desire to reboot is strong. But given that services like MySpace and Bebo are trying their hardest, and maybe not doing so well, why inject all this effort?
It seems that LiveJournal’s current 60 million users are happy to frequent the service as it is. Pushing hard to bring an older service up to speed may just alienate fans, and be ultimately destructive to the brand you’re trying to save.
Read the rest...
Now that sufficient time has passed, and older social networks are seeing their once great services lag behind the new startups, the desire to reboot is strong. But given that services like MySpace and Bebo are trying their hardest, and maybe not doing so well, why inject all this effort?
It seems that LiveJournal’s current 60 million users are happy to frequent the service as it is. Pushing hard to bring an older service up to speed may just alienate fans, and be ultimately destructive to the brand you’re trying to save.
Read the rest...