The Secrets of Bezos: How Amazon Became the Everything Store - Businessweek Interesting but oddly structured article: half is about Bezos as CEO and reeks of North Korean stories about Kim Jong-Il, the other half is about his biological father, the "best unicyclist in Albuquerque", and ends abruptly. All interesting but I wish they'd thought to structure it like an article, not two separate book extracts. (tags: empathy jeffbezos )