"Be Stupid"

[theidolhands]

Last week, on a walk in my neighborhood, I passed Deisel's new gem of an ad campaign and could only shake my head. A jelly doughnut (NOT actually eaten) = stupid, young lady?

However, today someone did one better with phrases like "Buy this...you foolish", "Bulimia" and "Anorexia Nervosa" added upon it:

Comments

[peefy]

This semester I did a research project on the negative impact of print advertising on teens and young women, and one of my projects included another of Diesel's add campaigns from this line. The ad, which was featured in "Teen Vogue," showed three girls at a bar, drinking, one of whom whose face was visibly bruised and bandaged, included the text: "Smart has the plans. Stupid has the stories. Be Stupid."

An ad, in a magazine targeted to teenage girls, advocating reckless behavior (and the obvious can of worms about glamorizing drinking). Way to go, Diesel.

Print advertising is overflowing with dangerous and demeaning messages to the young women who are exposed to it.

[peefy]

Teen magazines are the absolute worst for it, too. I also referenced an issue of Seventeen that had an article on eating disorders, yet didn't feature a single model in any ad or fashion spread of a normal, healthy body shape above a size 00-2, max.

And they have to know what they're doing (I also read a lot of market profiles for the teenage demographic), which is the worst part.

[unhipster]

Oh...so they're advertising clothing...not doughnuts.

[theidolhands]

Yes, I prefer the Homer Simpson mantra myself.

[cykotyks]

....?!?!?!?!

How have they not been torn a new one for something like that? "Be stupid" - really?!

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I'm gonna go raeg over here now...

[captainlard]

As much as i was aware, Diesel Jeans come in relative sizes. there next advert should just be her stuffing her face with the tagline "there's always the size up"

[viiltohaava]

Hahahaha!

[moonstruckangel]

In that icon post there are some sexist icons, why? Like the one with the male kneeling and giving the female his credit card? Or the guy with the t-shirt saying,"This is what a feminist looks like" what? So feminists are ugly, fat and hairy? Or the "When God created Man, she was just joking" that's a bit insulting to guys? I don't know, maybe I'm nitpicking. :/

The rest of the icons are good though.

[une_pomme_folle]

The 'ugly, fat and hairy' guy is Bill Bailey, and his is the bomb. He is in Black Books. I think that icon is supposed to point out that anyone can be a feminist, even people who you wouldn't normally expect. Also, what's wrong with being ugly, fat or hairy?

[wight1984]

There's a stereotype that 'male feminists' are all emasculated wimps. Respected celebrities like Bill Bailey identifying with the term does strike me as useful, even if you don't think it's particularly attractive.

The role reversal icons aren't ones I'd use, though I do kinda see why someone might (it would probably depend a lot on context)

[lectrix_lecti]

Bill Bailey is one of the most witty, intelligent and charming men in the universe, in my not so humble opinion. That he takes a feminist stand can only serve in the interest of feminism.

As for the old and tired "When God created Man..." joke, it doesn't die easily. I'm not fond of it, but I know rather a lot of feminists who are.