Give your visitors the ability to search your site so that they can more easily find what they are looking for. If someone cannot find what they are looking for right away, their next thought will be to look for a search field. Put this somewhere obvious and include a search button.
Always ensure you are giving meaningful feedback, as this is what creates the communication between a website and its visitors. For example, if an action taken by a visitor results in an error, do not simply display "error occurred."? Instead, provide a message that explains what happened and how the visitor can correct the error by taking a different action. Without this feedback, visitors are more likely to grow frustrated and just give up by leaving your website.
Have a site map. These are useful to your clients and the search engines, as they give a detailed overview of your entire website. It can be a guide for viewers searching for a certain part of your site, and also allow you to keep track of its structure and layout.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
When designing your website, you should avoid using too many different types of fonts. You must also consider how different fonts appear on the standard computer screen; smaller serif fonts (Times New Roman, for example) are somewhat hard to read. Most sites use Vedrana, which is easily read in different colors and sizes.
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http://worldcashmachine.com/blog/default.cfm/2016/08/06/Tips-For-Making-Your-Website-Look-Professional#sthash.jpd7D9GT.dpuf