ABC to Persuade People

Apr 08, 2013 11:07

1) Formally prepare to persuade people 30 min a day
2) Use SCARF (Status, Certainty, Autonomy, Relatedness, Fairness) Model
3) Credibility - expertise & track record + Quality and depth of relationships(trust)
4) Why we need to do - What is their advantage? - Common Ground
5) Compelling positions - key arguments 3 to 5 arguments focus on middle arguments
6) Emotional Connection

PMP, ITIL, Digital, SAP, TOGAF
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