Japanese culture & Hanayome to Papa

[winterspel]

Someone on my friends list pointed out last night's Japan Times article, "Manga frenzy proves that we're all kids at heart", which reminded me of a post I really liked at neomarxisme's blog: "Massing, Demographics, and the Beginnings of Japanese Pop Culture". I can't remember if I ever linked to it before, but it's an interesting read on the youth-

Comments

[winterspel]

I'm familiar with the baby boomers and their evolution, but I've never heard them called "The Most Selfish Generation" before, so I was wondering how that name evolved.

Generally speaking, media culture is incredibly youth-biased, so I don't see an imbalance between products/media marketed toward the boomers as outweighing products/media marketed toward youth.

Consider that at least in advertising the most coveted age range is (still!) 18-25 and that most advertising still focuses on the under 50 market primarily. Anything over that is strictly niche, something that consumer advocate groups for the over-50 crowd have been questioning for years, wondering why advertisers/producers don't market more products to the over-50 crowd since statistically they're a growing group with money to spend and fewer demands on their income (than middle-class families for example with mortgages and children, who are often more cash-strapped).

In any case, I definitely agree with you that there's no point in mocking youth culture. I think there's room for everyone.