Cheese is junk food!
From http://www.lep.co.uk/ViewArticle2.aspx?SectionID=73&ArticleID=1953856 (emphasis added)
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Television ad ban hits dairy farmers
Dairy farmers across Lancashire are "cheesed off" at new broadcasting guidelines which class cheese as a junk food.
Regulations introduced this month by television regulator Ofcom ban the advertising of cheese during children's programmes, or any show which attracts many young viewers, in a bid to tackle youth obesity.
But Lancashire cheesemakers and dairy sellers today ridiculed the ban, claiming cheese is nutritious and important to a balanced diet, if eaten in moderation.
Ian Coggin, marketing manager at Dewlay products in Garstang, said: "Cheese is a fantastic source of calcium and protein for children. I'm sure dentists would encourage children to eat cheese to keep their teeth and bones strong.
"The rules are a concern because there are a lot of cheesemakers in the North West and it forms a vital part of the rural economy in Lancashire."
The Food Standards Agency ranked a 100g serving of cheese as unhealthier than sugary cereals, crisps or cheeseburgers. Their guidelines mean cheese will be treated like other banned foods including mayonnaise, butter, chocolate, colas, pizza and fried chicken.
But cheese producers argue a normal serving of cheese would only be around 40g, and that the fat and sugar content in such a portion would not fall into the 'junk food' category.
Note: this post is public, so I've disabled comments. I'll also post a friends-only copy with comments enabled ...
Television ad ban hits dairy farmers
Dairy farmers across Lancashire are "cheesed off" at new broadcasting guidelines which class cheese as a junk food.
Regulations introduced this month by television regulator Ofcom ban the advertising of cheese during children's programmes, or any show which attracts many young viewers, in a bid to tackle youth obesity.
But Lancashire cheesemakers and dairy sellers today ridiculed the ban, claiming cheese is nutritious and important to a balanced diet, if eaten in moderation.
Ian Coggin, marketing manager at Dewlay products in Garstang, said: "Cheese is a fantastic source of calcium and protein for children. I'm sure dentists would encourage children to eat cheese to keep their teeth and bones strong.
"The rules are a concern because there are a lot of cheesemakers in the North West and it forms a vital part of the rural economy in Lancashire."
The Food Standards Agency ranked a 100g serving of cheese as unhealthier than sugary cereals, crisps or cheeseburgers. Their guidelines mean cheese will be treated like other banned foods including mayonnaise, butter, chocolate, colas, pizza and fried chicken.
But cheese producers argue a normal serving of cheese would only be around 40g, and that the fat and sugar content in such a portion would not fall into the 'junk food' category.