D-Link to Launch New Value in Partnership Program and Channel Partner Portal
Partner Portals
FOR IMMEDIATE RELEASE
D-Link to Launch New Value in Partnership Program and Channel Partner Portal
USA (June 2010) - D-Link seizes the opportunity to compete more aggressively utilizing efficient channel partners and providing partner portal to streamline their new VIP or Value in Partnership partner program. The aims of the program are to help resellers respond faster to customer needs and recognize the partner's efforts in introducing and promoting D-Link products and solutions to customers and other businesses. Having access to marketing materials like product demos, joint sales and financing are just some of the benefits for members of the program.
D-Link is a well known global company who provides networking solutions by designing, manufacturing and marketing products geared towards effective connectivity. Their core strength lies in providing Ethernet networking peripherals and application to SMEs or Small to Medium Enterprises all over the globe.
The company recognizes the contributions of effective delivery channels in their successful global presence in over a hundred countries. In 2005, in fact, they reached a milestone earning $1 billion in revenue due to competitive sales strategies.
Michael Fox, D-Link's Vice president for US channel, shares their mission of embracing every channel partner's unique approach and value-added competencies and rewards their efforts especially the dedicated resellers who focus on their core products and solutions in networking which are security, storage, switching, wireless and IP surveillance. Fox added that they surveyed the partners and found out that they need tools to increase revenue.
D-Link, in response to their channel partner needs, implemented an online web-based application or partner portal where partners will be able to increase their productivity. The portal allows the channel partners to have a distance learning training platform in order to familiarize themselves with the company's products. The portal will also increase the selling efficiency of partners through certification, deal registration and collaboration between channel managers and partners. The D-Link certifications included are D-Link Certified Specialist or DCS and the Certified Professional or DCP. The certifications are awarded to the most dedicated channel partners who excel not only in the technical aspect of the products but also contribute to the sales revenue. Having the vendor certify the reseller lends competency and trustworthiness that entice customers.
Included in the VIP program are new incentives or compensations labeled D-Link Volume Incentive Rebate or VIR for high performing resellers. Another new module included in the partner portal is the addition of deal registration. To encourage partners to register deals, discounts are given to successfully approved and closed deals by partners. A Bounty Program, on the other hand, provides protection to partners who invested effort, time and money but failed to close the deal.
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