Hello Europe!
OK, people who live/have lived in Europe: Tell me about mobile phone culture in your country. I am pitching to a potential new client who is in the mobile phone industry and wants me to give recommendations for targeting the international market.
- If you are fluent in multiple languages, would you be more likely to click on an ad in the local language (Dutch, German, whatever) or in English?
- Would that preference change if you were conducting a search for business purposes, given that English is Europe's business language? (Potential client's product targets primarily business, not consumers, though it is useful to both.)
- For what range of activities do you use your mobile phone? What activities would you like to use it for, that you don't/can't currently?
- What sort of vocabulary exists in your native language to describe mobile phones and the applications that exist for them (e.g. cameras & photos, text messaging, e-mail)? Please give examples and meanings.
- What type of advertising is predominant/effective in your country? (Say, an ad that's cheeky, or an ad that tells you why the product is good and what particular advantages or distinctions it has, or an ad with lots of exclamation marks and capital letters...)
I know it is morning time there right this very moment, and you're blearily checking your e-mail and LiveJournal over your peculiar local breakfast food and herbal tea, so you can spare a moment to be my guinea pigs market research.
Hell, this also goes for you if you live or have lived in, sayyyyy... Japan. Since I hear they have some pretty good mobile phones over there, and stuff. The above questions also apply to you, but please mentally tack on an extra couple of politeness levels in the wording.
Thank you!
- If you are fluent in multiple languages, would you be more likely to click on an ad in the local language (Dutch, German, whatever) or in English?
- Would that preference change if you were conducting a search for business purposes, given that English is Europe's business language? (Potential client's product targets primarily business, not consumers, though it is useful to both.)
- For what range of activities do you use your mobile phone? What activities would you like to use it for, that you don't/can't currently?
- What sort of vocabulary exists in your native language to describe mobile phones and the applications that exist for them (e.g. cameras & photos, text messaging, e-mail)? Please give examples and meanings.
- What type of advertising is predominant/effective in your country? (Say, an ad that's cheeky, or an ad that tells you why the product is good and what particular advantages or distinctions it has, or an ad with lots of exclamation marks and capital letters...)
I know it is morning time there right this very moment, and you're blearily checking your e-mail and LiveJournal over your peculiar local breakfast food and herbal tea, so you can spare a moment to be my guinea pigs market research.
Hell, this also goes for you if you live or have lived in, sayyyyy... Japan. Since I hear they have some pretty good mobile phones over there, and stuff. The above questions also apply to you, but please mentally tack on an extra couple of politeness levels in the wording.
Thank you!