Mar 30, 2008 18:09
I am eternally grateful to whichever of my frineds (sadly, I cannot remember whom) who recently mentioned Adblock as an add on for Firefox.
I have just been able to read the Independant again - a pleasure I had given up in favour of BBC news. I didn't mind it when the adverts were static, but when they became so animated that I could no longer focus properly on the text I was reading, I abandoned the site.
Moral - If you make your ads too obnoxious, people will find ways to not read them at all.