Pop Science
Not the information I was expecting to read when I clicked on this article in the NME, but much more interesting... & a little depressing...
"When the “co-writes” Damon was referring to - between mainstream artists and professional songwriters for hire - happen, however, a race is on. Not just between those writers and any other team that might be vying for space on the big album, but between that artist and hordes of others in the running for that plum playlist spot, that career-sustaining Billboard placing, that influencer’s viral montage of them surprising their dog.
Did you know that the most popular BPM on streaming services is currently 144? That the pop intro has effectively died out as a relic of the radio age, and that songs now aim to get to the main hook within 30 seconds to keep us listening long enough to count as a stream? That hit tracks are one-minute-13-seconds shorter on average than they were pre-streaming, because if people don’t finish listening to them, the artist’s Spotify rating falls? That the ideal chorus lasts less than 15 seconds for maximum TikTokability? That the vast majority of Number One songs use the word “you” before reaching the bridge? These teams know this - and plenty more tricks besides."
You Baby Love Yeah... Yeah Baby Love You... Yeah Love Baby You... Baby You Love Yeah... You Love Yeah Baby...
I think I have a hit on my hands here...
"When the “co-writes” Damon was referring to - between mainstream artists and professional songwriters for hire - happen, however, a race is on. Not just between those writers and any other team that might be vying for space on the big album, but between that artist and hordes of others in the running for that plum playlist spot, that career-sustaining Billboard placing, that influencer’s viral montage of them surprising their dog.
Did you know that the most popular BPM on streaming services is currently 144? That the pop intro has effectively died out as a relic of the radio age, and that songs now aim to get to the main hook within 30 seconds to keep us listening long enough to count as a stream? That hit tracks are one-minute-13-seconds shorter on average than they were pre-streaming, because if people don’t finish listening to them, the artist’s Spotify rating falls? That the ideal chorus lasts less than 15 seconds for maximum TikTokability? That the vast majority of Number One songs use the word “you” before reaching the bridge? These teams know this - and plenty more tricks besides."
You Baby Love Yeah... Yeah Baby Love You... Yeah Love Baby You... Baby You Love Yeah... You Love Yeah Baby...
I think I have a hit on my hands here...