is this like "EXLAX"

[waider]

I bought a japanese DVD from Amazon ages ago, and since then I've been getting the Japanese newsletter which I've never bothered unsubbing from because it lets me pretend that some day I'll actually get back to learning japanese. Anyway. Today's missive included this classic:
[-2-]【10％OFF】『ALL　TIME　SUPER　BEST(DELAX　EDITION)』

I can only assume it's got a bowel-shaking beat or some such.