Survey of coffee bars (Starbucks, Coffee Repubic, costa coffee, caffe Nero).
Please elaborate the reason why such option is important. Just give your own opinion and experience. State out if you have other things in your mind that is not stated. Just throw in at least few words for each option to let me get a hold of why you think so.
Your humble opinion will be able to help contribute to my 3k-word research assignment that covers up half of my overall subject marks. m(_ _)m
1. You are considering visiting a coffee bar for the first time. What would influence your choice of coffee bar to visit? (What criteria, characteristic you look for~)
-First impression:
Why? ________________________________________________________________
-Setting of the coffee bar:
Why? ________________________________________________________________
-Label, packaging:
Why? ________________________________________________________________
-Taste (choice of coffee bean quality):
Why? ________________________________________________________________
-Coffee liquid view:
Why? ________________________________________________________________
-Price important?:
Why? ________________________________________________________________
-Convenience:
Why? ________________________________________________________________
-Others:
Why? ________________________________________________________________
2. The coffee chains’ expand the offerings they provide for their customers. What coffee shop’s offer/service you like? Give suggestions for other new way to satisfy customers.
-Discount (discount card/voucher, member card):
Why? ________________________________________________________________
-Music:
Why? ________________________________________________________________
-Wifi:
Why? ________________________________________________________________
-Drive thru:
Why? ________________________________________________________________
-Offer Snack/Breakfast/small-bite food(cakes, muffin, nutritious food):
Why? ________________________________________________________________
-Others:
Why? ________________________________________________________________
3. Coffee bars are mainly located in the centres of town and cities. Are there other locations where they could satisfy customer needs?
-Rural area:
Why? ________________________________________________________________
-Mountain/higher ground:
Why? ________________________________________________________________
-Colleges/Universities:
Why? ________________________________________________________________
-Shopping complex:
Why? ________________________________________________________________
-Others:
Why? ________________________________________________________________
4. Why have coffee bars been so popular with consumers in the UK?
-Income status:
Why? ________________________________________________________________
-Place to relax:
Why? ________________________________________________________________
-Others:
Why? ________________________________________________________________
*Other suggestion of options for this survey:
________________________________________________________________
*Comment of options given to this survey(ex: not suitable, wrong option):
________________________________________________________________
Thanks a lot for taking this survey, your help is much appreciated by me. \(^__^)/