[tiger and bunny] SUNRISE AND VIZ MEDIA'S NEW BUDGET PLAN
MOST anime licensing companies have the following plan:
1) License new series!
2) Get pre-empted by fansubbers for a year.
3) Release in US after your target audience has seen it
4) ???
5) PROFIT
VIZ Media's new budget plan is as follows:
1) License Tiger&Bunny!
2) Obtain rights to script
3) Subtitle the episodes immediately
4) Release on Hulu the same day episode comes out in Japan
5) PROFIT
Because some genius executive at VIZ must have said, "Dude, we PAY PEOPLE TO TRANSLATE THINGS. Why the hell do we release months after unpaid fansubbers?"
This is what FUNimation attempted with the FMA:Brotherhood release, but considering that subbed eps come out 24 hours after airing in Japan, 1 week later was just not fast enough.
And while we're on the subject of genius usage of resources! Over at Sunrise there must have been this awesome conversation:
Hajime Yadate: So I want to make a show about heroes that are in a TV show. Like NASCAR racers! So they have logos all over their uniforms.
Executive A: I LOVE THIS IDEA.
Executive B: What if we put real company logos on the heroes and sold sponsorships to real companies?
Executive A & Yadate: O_______O
Executive A & Yadate: GENIUS
Executive B: I see raises in my future
Because as soon as I saw the opening to this series all I could think was, OMG, this is going to have the highest quality animation ever. EVER. Because it's actually properly sponsored and the heroes are sponsoring the products IN THE SERIES ITSELF. Also, digital animation.
SUNRISE'S OTHER GENIUS PLAN: Make the main character a 30-something year old guy with a kid and a shounen hero complex. Because I gotta say: when your primary audience is now in their late 20's and early 30's, YOU GOTTA AGE UP YOUR HEROES.
Also, Barnaby for the younger crowd.
IN CONCLUSION:
A VERY NSFW LINK TO EPIC TIGER&BUNNY DERP
I love this show.
1) License new series!
2) Get pre-empted by fansubbers for a year.
3) Release in US after your target audience has seen it
4) ???
5) PROFIT
VIZ Media's new budget plan is as follows:
1) License Tiger&Bunny!
2) Obtain rights to script
3) Subtitle the episodes immediately
4) Release on Hulu the same day episode comes out in Japan
5) PROFIT
Because some genius executive at VIZ must have said, "Dude, we PAY PEOPLE TO TRANSLATE THINGS. Why the hell do we release months after unpaid fansubbers?"
This is what FUNimation attempted with the FMA:Brotherhood release, but considering that subbed eps come out 24 hours after airing in Japan, 1 week later was just not fast enough.
And while we're on the subject of genius usage of resources! Over at Sunrise there must have been this awesome conversation:
Hajime Yadate: So I want to make a show about heroes that are in a TV show. Like NASCAR racers! So they have logos all over their uniforms.
Executive A: I LOVE THIS IDEA.
Executive B: What if we put real company logos on the heroes and sold sponsorships to real companies?
Executive A & Yadate: O_______O
Executive A & Yadate: GENIUS
Executive B: I see raises in my future
Because as soon as I saw the opening to this series all I could think was, OMG, this is going to have the highest quality animation ever. EVER. Because it's actually properly sponsored and the heroes are sponsoring the products IN THE SERIES ITSELF. Also, digital animation.
SUNRISE'S OTHER GENIUS PLAN: Make the main character a 30-something year old guy with a kid and a shounen hero complex. Because I gotta say: when your primary audience is now in their late 20's and early 30's, YOU GOTTA AGE UP YOUR HEROES.
Also, Barnaby for the younger crowd.
IN CONCLUSION:
A VERY NSFW LINK TO EPIC TIGER&BUNNY DERP
I love this show.