Greatest Merchandising Thing Ever For Women
I've often bitched about how hard it is to find fannish shirts marketed towards women that isn't covered in hearts and flowers and made exclusively in pink. Or when asking at a con if they have a particular shirt design in ladies' sizes, they tell me they have a youth large or a men's small. Sorry, pal, I'm neither a large youth nor a small man, I'm a medium lady and I'll keep my $30. They're seriously missing out on a large chunk of their fans' cash.
I've often fantasized that my dream job would be designing fannish merchandise for women. Tell me who would not want a green and red t-shirt with a gold foil phoenix symbol on it. You can have your Good and Dark Phoenix days. And people should be smart enough to mess with you on a Dark Phoenix day.
Anyway check this out. Her Universe. I'll quite from the About page:
"Her Universe is the vision of Ashley Eckstein, actress and voice of Ahsoka Tano in Star Wars: The Clone Wars. Together with her partner, The Araca Group, they founded this new company to create merchandise for female sci-fi fans. Her Universe is a place for fangirls to step into the spotlight and be heard, recognized and rewarded. Female sci-fi fans are growing in numbers and have largely gone unnoticed until now. Hoping to change the perception that science fiction and fantasy is not just for the boys, Her Universe, has secured it's first license and joined forces with Lucasfilm to create merchandise for female Star Wars fans. Starting out with apparel, accessories and cosmetics, Her Universe will make fangirls "geek chic" from head to toe!"
How freaking awesome is this? I can't wait to see what other licenses they get.
Okay, it is sort of girly, but there are no flowers and it's not pink, but I so want the "I Know" shirt:
Oh, and they're going to be at DragonCon. I know what booth I'll be spending my money in.