Louis Vuitton
I've spent couple of hours watching Louis Vuitton audio-visual narration. Not that I like luxury things, or I am in style... the presentation is about "The Journey". I suppose they mean your life. The narration is a photo shoot about NY, Paris, and Moscow, narrated by Steffi Graf, Catherine Deneuve, and Michail Gorbachev, respectively. Very nice photos, and very nice editing and producing. I think I start to realize why luxury brands get their customer - they don't sell clothes or accessories; they sell an idea, a lifestyle.
