(Untitled)

[ventitas]

Track 4 of Global Underground 25 - Deep Dish rocks.

I'd enjoy creating a twisted spoof on the 'Got Milk?' advertising campaign.

'Sport wood?'

The billboards would be priceless.

Comments

[prytanaeia]

My semiotics professor helped design the "Drink milk. Love life" campaign. Pretty cool, hunh?

Yes, there was no point to this comment...it just made me think of it..

[ventitas]

Yes, quite interesting. He/she explain why it was effective?

[prytanaeia]

beethoven's ninth, or something. I don't really remember.

[ventitas]

Simple directions put to a well known tune; sticks in the brain.

[prytanaeia]

Well, he said the image they wanted to project with this ad campaign was one of 'joy'. So of course the first thing in his mind was the Ode to Joy.

They went with his instincts and apparently it was one of the most successful ad campaigns or something.

[ventitas]

Again, impressive.

[prytanaeia]

yeah, he's a smart guy. Fairly interesting prof, too.