happy meat?

Sep 29, 2009 20:14

I was wondering if any of you know how the "happy meat" term originated and/or became popular? br0ken_dolly just told me it might be related to a california dairy campaign, but google it's not helping. I found some interesting information at humanemyth.org/, but not quite what I was looking for, and there's not such a term in spanish (just the macdonald's "cajita feliz" [happy little box, it's aimed at children]).  
thanks.

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