DorfSaga

Jul 11, 2005 15:40

Well, what a furore we have on our hands. Not having any idea whether or not Mr Linden has any clue that this storm has been brewing, I thought he should be made aware. I have no interest in bringng Mr Dorf down, or any other such nonsense, but after consideration, I believe that it would only be ethical to let Mr Linden know what's happening. So, here's my email to Mr Linden of Go Vegan Radio:

Dear Mr Linden

I am writing to you regarding a complaint I made to one of your sponsors, PureFit, about labelling its chocolate brownie bar "vegan". I realise that there are vegans who consume honey (my husband is one), though they know that it is technically not vegan, and that's absolutely fine. My concern was that many vegans would see the label and, reasonably enough, assume that the bar contained no honey, and then be rather upset when they read the ingredients. Someone else emailed PureFit to explain that honey is not vegan, and received in reply an email from Mr Dorf that he simply couldn't decipher. He posted this email in an online forum, asking if anyone else understood it, and 28 people responded that it was incomprehensible. I took it upon myself to email Mr Dorf to explain that his email was hard to understand, and to explain that the label was misleading. I recieved a rather rude reply, to which I responded that it was Mr Dorf's attitude more than the labelling issue that had lost him my custom. I have since received email from him accusing me of making false claims about veganism, his company, and his products and saying that this "defamation of character is civilly actionable" and calling me "ignorant".

Unfortunately, I am not alone.

Apparently, others who read Mr Dorf's original reply to the complaint received abusive emails in reply, and in all of them, he cites you as his source for the idea that honey is vegan and roundly condemns those of us who disagree as ignorant about veganism and making false claims. In fact, in one email, he wrote:

""You vegas are sure angry. Maybe a few animal products, errrrrrrrr insects, would calm you down. Also, please send this same response to all your ignorant buddies who have wasted my time this week.

If you truly believe you know more about the definition and meaning of the word "vegan" than a nationally syndicated talk show host, I suggest you contact Bob and call him a liar. "

Several people have pointed out that they're going from the Vegan Society's definition, and one person called, only to be hung up on. This being the age of online communities, they posted their replies and experiences to the online community where the first email was posted, and a lot of people are astonished by Mr Dorf's attitude to customer relations, feeling that not only has he insulted individuals, but that he is being extremely disrespectful to vegans as a whole. One buyer for a health food store has declared that her store will never carry any PureFit products; another has contacted PETA, who have, apparently, assigned a case worker to the situation.

This email is not by way of berating you for your stance that honey is vegan, or to defame Mr Dorf or his company, but to explain why I feel that PureFit is not a vegan-friendly company. Again, I want to emphasise that I have no axe to grind, not knowing Mr Dorf personally. All I have to go on is the email exchange between us, and the emails I have seen that he sent to other people. I'm sure Mr Dorf is perfectly charming in person, and I have thought long and hard about contacting you on this matter, but I believe that, because PureFit is one of your sponsors, it is incumbent on me to make you aware of the situation, to be dealt with or not entirely at your own discretion.

Sincerely

food-products-energy/protein suppl., food-products-snacks, companies-unprofessional

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