Nintendo Play...
http://youtube.com/watch?v=p5cPVP_llfo
The Nintendo Wii, as shown in the videoclip/commercial, is Nintendo's latest state of the art video game console and has been the fastest selling console on the market today. It's new form of controller technology puts it well ahead of the competition and players feel more connected, intertwined within the game through their motions and sensory actions. This provides life-like reflexes and an enhanced gaming experience , which is clearly seen in the commercial.
Two Japanese business man, seen as the Other in this scenario, arrive at people's doorways from a far-away land with advanced technology (Japan of course) , possessing it in their hands, offering the product to the simple underdeveloped Americans, inviting themselves inside to test it out and share and spread the experience within the household. Indeed, media frames the experience and transforms itself through this framing too. When millions of kids turn the power on and pick up the controllers, they are moving between spaces, escaping into another world devoid of rules and time, as temporal and fantasized as it may be. Play is escape and we do so without fear of repercussions, consequences or dangers. We can return across the threshold by simply pausing the game or turning off the system. A shared and structured place as well, participation is required, whether from fellow players, virtual players or constructed characters within the game and pleasure definitely dwells within participation, the rivalry, the competition and partnership. Boundaries therefore, are blurred yet still preserved. The child comes out in the adult and the adult in the child, we know when we are playing and when we are not.
Play is then essentially both escape and engagement and involves ritual and performance as well. We play to leave the world and to attain a different identity, escape from the mundane, governed daily life, even if that escape is temporal. Technology such as that offered by the Nintendo Wii has certainly enhanced our gaming/playing experience. With this cyborg-like controller, we feel more connected within the game play. Authenticity is closer. To compare this to past technologies and for some comic relief, in this following video, the original Nintendo which is now obsolete is played by a disgruntled gamer. Having moved across the threshold, the experience provided by the console and game itself has not lived up to his standards. The gateway and escape has failed him in experience and he makes this extremely evident in his complaints!
http://youtube.com/watch?v=6M_4Yqk65f8
The Nintendo Wii, as shown in the videoclip/commercial, is Nintendo's latest state of the art video game console and has been the fastest selling console on the market today. It's new form of controller technology puts it well ahead of the competition and players feel more connected, intertwined within the game through their motions and sensory actions. This provides life-like reflexes and an enhanced gaming experience , which is clearly seen in the commercial.
Two Japanese business man, seen as the Other in this scenario, arrive at people's doorways from a far-away land with advanced technology (Japan of course) , possessing it in their hands, offering the product to the simple underdeveloped Americans, inviting themselves inside to test it out and share and spread the experience within the household. Indeed, media frames the experience and transforms itself through this framing too. When millions of kids turn the power on and pick up the controllers, they are moving between spaces, escaping into another world devoid of rules and time, as temporal and fantasized as it may be. Play is escape and we do so without fear of repercussions, consequences or dangers. We can return across the threshold by simply pausing the game or turning off the system. A shared and structured place as well, participation is required, whether from fellow players, virtual players or constructed characters within the game and pleasure definitely dwells within participation, the rivalry, the competition and partnership. Boundaries therefore, are blurred yet still preserved. The child comes out in the adult and the adult in the child, we know when we are playing and when we are not.
Play is then essentially both escape and engagement and involves ritual and performance as well. We play to leave the world and to attain a different identity, escape from the mundane, governed daily life, even if that escape is temporal. Technology such as that offered by the Nintendo Wii has certainly enhanced our gaming/playing experience. With this cyborg-like controller, we feel more connected within the game play. Authenticity is closer. To compare this to past technologies and for some comic relief, in this following video, the original Nintendo which is now obsolete is played by a disgruntled gamer. Having moved across the threshold, the experience provided by the console and game itself has not lived up to his standards. The gateway and escape has failed him in experience and he makes this extremely evident in his complaints!
http://youtube.com/watch?v=6M_4Yqk65f8