Итак, давайте вернемся к рекомендациям. К сожалению, чеклист оказался довольно объемным, поэтому пока хочу поделиться советами о том, как завести хорошую страницу контактов на сайте.
1. Заведите отдельную страницу с контактной информацией и схемами проезда и убедитесь в том, что она доступна со всех страниц сайта. Допустим, это будет страница site.ru/contacts/
2. Вверху страницы должно быть явно и заметно указано название компании. Используйте картинки, логотипы или просто цвета, которые имеют прямое отношение к вашей компании.
3. Укажите в теге название организации и ключевое слово (например, «Контакты», «Схема проезда» или «Адреса магазинов»). Например,
Компания Яндекс - Контакты <br /><br /> 4. В тексте страницы напишите заголовок «Контакты», «Схема проезда», «Адрес» или что-то подобное, указывающее на то, о чем эта страница. Открывая ее, пользователь сразу должен увидеть, о какой организации тут идет речь. Разместите текстом название организации. Например, получится <br /><br /> Адреса офисов компании Яндекс
<br />5. Напишите полный почтовый адрес офиса (включая город и почтовый индекс), телефон с кодом города, по которому вы готовы ответить вашим клиентам, и email. Например,
<br /> Адрес: 119021, Москва, ул. Льва Толстого, 16<br />
Секретарь: тел.: +7 495 739-70-00, факс: +7 495 739-70-70<br />
Коммерческий отдел: тел.: +7 495 739-22-22, факс: +7 495 739-23-32<br />
Электронная почта: <a class="external" href="http://amelkin.net/mailto:adv@yandex-team.ru">adv@yandex-team.ru</a>
<br />Если для прохода к вам в офис требуются документы или нужно позвонить с поста охраны на внутренний номер, обязательно явно укажите это.
<br />6. Разместите схему проезда к офису. Например, с помощью <a class="external" href="http://api.yandex.ru/maps/tools/constructor/">Конструктора Яндекс.Карт</a>.
<br />Если добраться до вашего офиса не так просто, разместите фотографии поворотов и ориентиров. Рекомендуем также добавить подробное текстовое описание маршрута.<br />
Возможно, полезно разместить две схемы проезда - и для автомобилистов, и для пешеходов. <br /><br /> 7. Укажите другие способы связи с вами, если они есть. Например, Skype-номер службы поддержки или ссылки на аккаунты вашей компании в Twitter/Facebook/ВКонтакте. Некоторые пользователи предпочитают отслеживать новости компании и информацию об акциях через социальные сети. <br /><br /> 8. Также полезно разместить форму обратной связи. Она должна быть максимально простой, с минимальным количеством полей. Если у вас большой поток клиентов, имеет смысл установить капчу, чтобы отсечь основную массу спамовых сообщений. Но не забывайте, что капча, а также любые нестандартные и обязательные поля уменьшают количество посетителей, которые дойдут до отправки сообщения. <br /><br /> 9. Заполните мета-тег description. <br /><br /> 10. На видном месте разместите кнопку печати. Версия для печати должна содержать как минимум информацию о названии компании, полном почтовом адресе, телефоне и схеме проезда. <br /><br /> И еще несколько советов:
<br />11. Зарегистрируйте адрес своей организации в <a class="external" href="http://sprav.yandex.ru/">Яндекс.Справочнике</a>, указав в <a class="external" href="http://sprav.yandex.ru/cmd?name=&country=&city=&country_id=&geo_id=&country_code=&city_code=&phone_number=&from_orders=&url=&cmd=show_create_order_form#step1">форме</a> адрес сайта. Таким образом, адрес и контактные данные вашей компании будут привязаны к вашему сайту и в его сниппете появится ссылка на местоположение офиса на Яндекс.Картах. Количество адресов, которые можно добавить, неограниченно. <br /><br /> 12. Если у вас много региональных офисов, сделайте возможным быстро выбрать нужный регион, а не пролистывать бесконечный список адресов. <br /><br /> Запись опубликована <a class="external" href="http://amelkin.net/archives/2398">О заработке в интернете</a>. You can comment here or <a class="external" href="http://amelkin.net/archives/2398#comments">there</a>.<br />
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<p class="item-tags">
<a href="http://m.livejournal.com/read/user/vamelkin/tag/Продвижение">Продвижение</a>,
<a href="http://m.livejournal.com/read/user/vamelkin/tag/Платон Щукин">Платон Щукин</a>,
<a href="http://m.livejournal.com/read/user/vamelkin/tag/страница контактов">страница контактов</a>,
<a href="http://m.livejournal.com/read/user/vamelkin/tag/совет">совет</a>
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