ADV: Dove Go Fresh
Originally published at As My Life Is. You can comment here or there.
When we think of Dove shower products, the image they present is wholesome, neutral (remember those pH tests in advertisements?) and balanced. It had a somewhat staid image, though. It wasn’t offensive, but it was safe. I did use Dove back then, because who wouldn’t want to use the best for their body? I wouldn’t want to be putting strange stuff on mine.
Dove’s long known in the market for their balanced products packed with wholesome goodness, so they’ve up the ante and have now added some fun and a splash of colour into their product line.
Presenting, three new variants of the original Dove bodywash - Aqua, Energize and Cool.
Here’s a description of each one:
“go fresh Aqua: a light formula that refreshingly soothes your skin with the crisp scent of Cucumber & Green Tea.
go fresh Energize: an energizing formula that gently awakens your skin with the sparking scent of Grapefruit & Lemongrass.
go fresh Cool: a tingly formula that feels like a light breeze on your skin with the clean scent of Freshmint & Waterlily.”
If you ask me, I would use the Energize to get me ready for a work week. I was given a bottle of go fresh Aqua to try out and I absolutely love the lingering smell it leaves in the bathroom. I also like the fact that it doesn’t leave my skin feeling too squeaky but instead, it’s soft and moisturising.
To launch their new product range, Dove is organising a public shower singing event - Dove ShowerOK.
“In line with Dove’s philosophy of real beauty, the Dove ShowerOK hopes to bring out the real side of you that exists in the shower.”
If you like singing in the shower, head on over to VivoCity South Court Level 1 from 31 July to 8 August 2008, 12-8pm daily. Express yourself in a specially constructed shower booth complete with an in-built karaoke system.
Don’t worry, you’ll be dressed for this shower singing competition, because your performance will be recorded and uploaded onto this website, www.doveshowerok.com, for people to vote who they think deserves to be the inaugural Dove ShowerOK champion.
So what are you waiting for? Get fresh today!