5 signs you opened your vegan ice cream shop prematurely
1. You don't have any decorations.
2. You don't have a printed menu.
3. You don't have a sign.
4. The only drinks in the fridge were left there by the construction crew.
5. The employee who's there to scoop out the ice cream spends five minutes trying to scoop some for you, and can't.
The vegan "Wheeler's Frozen Desserts" has claimed responsibility for the opening, but there was nothing at the location to corroborate that and I suspect the claim could just be a stunt; the coconut and double-chocolate ice cream we had was really good, and certainly didn't taste like something that started out as soy. They're in a tough location (the upper plaza of a desolate tower at Mass Ave & Huntington), but I hope they do well, whoever they are.
2. You don't have a printed menu.
3. You don't have a sign.
4. The only drinks in the fridge were left there by the construction crew.
5. The employee who's there to scoop out the ice cream spends five minutes trying to scoop some for you, and can't.
The vegan "Wheeler's Frozen Desserts" has claimed responsibility for the opening, but there was nothing at the location to corroborate that and I suspect the claim could just be a stunt; the coconut and double-chocolate ice cream we had was really good, and certainly didn't taste like something that started out as soy. They're in a tough location (the upper plaza of a desolate tower at Mass Ave & Huntington), but I hope they do well, whoever they are.