Why Hello Saferide is brilliant
New video (for an old song) from Hello Saferide, one of my favourite bands about at the moment. The song is called 'X Telling Me About The Loss Of Something Dear, At Age 16', and the video is on YouTube.
On her website she says about it:
When I asked Sandra Löv to make the video, she was like:
- Oh, we need to make a dance video.
And I was like:
- On this theme? And also, as you may or may not know, I’m no dancer.
And she was like:
- And we also need to involve my four friends as your background dancers. Pretty much all of them work with computers.
And I was like:
- You’re a fucking genius, I’ll always let you do anything you want.
After watching the video once, you’ll want to dance along. After watching it about three or four times, I think you’ll understand what it’s really about.
And indeed you will, although reading the lyrics will probably speed that process.
What I especially like about this video is that, as the guy on SwedesPlease hints, although she achieves terrific art she conveys the glamour associated with that in quite an achievable, even ordinary, way. To me it very much says "You could be doing this" rather than "You could aspire hopelessly to doing this". In that sense it appeals in the same way as the successful creative endeavours of my own friends.
On her website she says about it:
When I asked Sandra Löv to make the video, she was like:
- Oh, we need to make a dance video.
And I was like:
- On this theme? And also, as you may or may not know, I’m no dancer.
And she was like:
- And we also need to involve my four friends as your background dancers. Pretty much all of them work with computers.
And I was like:
- You’re a fucking genius, I’ll always let you do anything you want.
After watching the video once, you’ll want to dance along. After watching it about three or four times, I think you’ll understand what it’s really about.
And indeed you will, although reading the lyrics will probably speed that process.
What I especially like about this video is that, as the guy on SwedesPlease hints, although she achieves terrific art she conveys the glamour associated with that in quite an achievable, even ordinary, way. To me it very much says "You could be doing this" rather than "You could aspire hopelessly to doing this". In that sense it appeals in the same way as the successful creative endeavours of my own friends.