Incumbents made bad revolutionaries

Apr 02, 2010 12:52

Why I Won't Buy an iPad (And Think You Shouldn't, Either)
Relying on incumbents to produce your revolutions is not a good strategy. They're apt to take all the stuff that makes their products great and try to use technology to charge you extra for it, or prohibit it altogether.

I mean, look at that Marvel app (just look at it). I was a comic-book kid, and I'm a comic-book grownup, and the thing that made comics for me was sharing them. If there was ever a medium that relied on kids swapping their purchases around to build an audience, it was comics. And the used market for comics! It was - and is - huge, and vital. I can't even count how many times I've gone spelunking in the used comic-bins at a great and musty store to find back issues that I'd missed, or sample new titles on the cheap. (It's part of a multigenerational tradition in my family - my mom's father used to take her and her sibs down to Dragon Lady Comics on Queen Street in Toronto every weekend to swap their old comics for credit and get new ones).

So what does Marvel do to "enhance" its comics? They take away the right to give, sell or loan your comics. What an improvement. Way to take the joyous, marvellous sharing and bonding experience of comic reading and turn it into a passive, lonely undertaking that isolates, rather than unites. Nice one, Misney.

From an article by Cory Doctorow (whom you might know from xkcd references.)

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