The ultra-conservative Muslim kingdom, relatively closed off for decades, has in recent years relaxed strict social codes, like segregating men and women in public places and requiring women to wear all-covering black robes, or abayas.
Tourism chief Ahmed al-Khateeb told Reuters in an interview ahead of the official announcement that abayas will not be mandatory for women tourists but modest dress is, including at public beaches.
He indicated that alcohol remains banned: “We will have enough tourists to come to Saudi Arabia to enjoy other things.”
Visas will be available online for about $80 (£65), with no restrictions for unaccompanied women as in the past. Access to the Muslim holy cities of Mecca and Medina is restricted.
More details, including which countries are eligible, were expected later on Friday. Khateeb said China, Japan, Europe and the United States were among the top outbound targets.
https://www.reuters.com/article/us-saudi-tourism/saudi-arabia-opens-to-tourists-with-investment-appeal-and-no-abaya-rule-idUSKBN1WB2VV