TWLOHA in Hot Topic.

Apr 19, 2008 11:50

hellooooo all. not exactly sure if I am supposed to do this...but it's an update from Jamie. so it's important, right? anyway.

hi guys.

It is somewhere between friday night and saturday morning. One or perhaps the other depending where you are and when you sleep and when you read this. we are somewhere between Alabama and Mississippi, though that is neither here nor there...

i am writing with some saturday news, a sneak preview of sorts. The news is this: TWLOHA's original black title shirts are now available in Hot Topic stores across the west coast and midwest (USA). By early next week, TWLOHA shirts will make there way to HT's east coast locations as well. In total, we are more than thrilled to announce that TWLOHA shirts will be available in 650 locations around the country.

By early next month, pink Title shirts will be showing up as well.

Tomorrow (saturday), i will explain why we're thrilled about this news. I can tell you now it goes way beyond shirts and money. We love the idea that TWLOHA is being introduced in basically every major mall in the country. We want to be about hope and help, and we love the idea of people discovering those things. We love that the shirt and story that started all of this, is exactly what's going to be showing up in stores.

We're excited to say this feels like a partnership, like the folks at Hot Topic believe in TWLOHA and want to share it with their audience. By early next week, hottopic. com will be featuring an exclusive TWLOHA video, an interview we filmed a couple weeks ago, when i had the chance to visit their headquarters near Los Angeles...

Wanted to share this now (friday night/sat morning) in case you want to go take a peak at your local Hot Topic. We hope you find something familiar on a rack or on the wall. It would be huge if you wanted to buy a TWLOHA shirt for yourself or a friend, and it would be equally huge if you took a minute to tell the folks in the store a bit about TWLOHA... that you're excited to find it there, that sales from those shirts will be supporting treatment and recovery, or simply that TWLOHA means something to you... You see, we want to get off to a surprising stuff with Hot Topic because the sky's the limit in terms of ways we can work together, ways we can bring our message of hope to people in need of hope... We're already daydreaming about exclusive shirts, in-store events with our favorite artists...

We are interested in change. This feels like big news to us. We are hopeful and excited. We hope you feel the same.

good morning,
jamie

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