IN CONVERSATION WITH BLESS
J: Your work not only addresses the conventions and codes of the fashion world; it also spreads out into neighbouring fields of cultural production such as product design. Are you interested in probing the interfaces or is that not an issue for you?
Bless: Actually we don't even notice the interfaces anymore. We don't think about what we do in terms of how it should be defined or classified. Quite simply, at a certain point something gave us cause to design a certain prodct and now that product exists. So it fulfils its purpose for us. We are happy if it fulfils the same purpose for somebody else but equally happy if people choose to use it for a different purpose. The most important thing, as far as we are concerned, is that we have 'mastered' an issue in the form of a product If it makes other people happy as well, all the better, of course.
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"And then there's the drem of the ultimate Bless product: a product that doesn't exist yet and therefore doesn't have a name yet, but once it has been invented, it will turn out to be as universally useful as Kleenex. We would simply call it Bless and if I have one and you need one, then you'll ask me, 'Do you by any chance have a Bless for me?' or 'Would you hand me that Bless?'"
Bless: Actually we don't even notice the interfaces anymore. We don't think about what we do in terms of how it should be defined or classified. Quite simply, at a certain point something gave us cause to design a certain prodct and now that product exists. So it fulfils its purpose for us. We are happy if it fulfils the same purpose for somebody else but equally happy if people choose to use it for a different purpose. The most important thing, as far as we are concerned, is that we have 'mastered' an issue in the form of a product If it makes other people happy as well, all the better, of course.
---
"And then there's the drem of the ultimate Bless product: a product that doesn't exist yet and therefore doesn't have a name yet, but once it has been invented, it will turn out to be as universally useful as Kleenex. We would simply call it Bless and if I have one and you need one, then you'll ask me, 'Do you by any chance have a Bless for me?' or 'Would you hand me that Bless?'"