Jul 01, 2012 11:22
So the gossip mill is in overdrive again. or maybe it never stopped, I suppose. TomKat are divorcing and becoming plain Tom Cruise and Katie Holmes again. Hands up who thought that marraige was ever going to last? I'm only mentioning it because I saw an article in today's paper talking about how this will affect the actor's brands. Huh? It's not even about image anymore, it's about their brand. So I guess divorce is rebranding. I'm surprised they aren't saying they're rebooting their lives. It's all got so ludicrous, hasn't it?
The Tom Cruise Brand will suffer and the Katie Holmes Brand will probably gain sympathy. Sheesh. More and more, celebrities are turned into things, not people. Logos. More and more all this "spin" just turns my stomach.