Marketing homework
I would love some input, opinions, what ever you got. I am working on putting together a business plan. I am currently working on marketing and all that fun self starter stuff. I know not all of you are interested in receiving acupuncture, but pretend you are. If you were looking for a practitioner, what would you look for? How far would you travel? How much would you be willing to pay? Say, I charged $70 an hour for acupuncture (first office call is 2 hours so $140) and $65 and hour for massage.
I need to come up with strategies about getting patients while still making money. I am trying to find my niche and things I can do to bring in clients. I am trying to look at options instead of being just another practitioner. Sadly, I know what I want, but money will always play a role. One of these days I will get exactly how I want things.
So far I have:
services of acupuncture and massage
evening hours
kid friendly (will have some toys if kids need to come)
Depending on how things go, I might have one day of a cheaper rate of services for lower income people. I might also offer a discount for referrals. After one year of practice, I will work on taking insurance.
Any help is greatly appreciated.
Thanks
I need to come up with strategies about getting patients while still making money. I am trying to find my niche and things I can do to bring in clients. I am trying to look at options instead of being just another practitioner. Sadly, I know what I want, but money will always play a role. One of these days I will get exactly how I want things.
So far I have:
services of acupuncture and massage
evening hours
kid friendly (will have some toys if kids need to come)
Depending on how things go, I might have one day of a cheaper rate of services for lower income people. I might also offer a discount for referrals. After one year of practice, I will work on taking insurance.
Any help is greatly appreciated.
Thanks