Go from
to
In Photoshop CS4
1. Crop your image, resize, etc etc
2. Duplicate and set the new layer to OVERLAY (100%)
>>
3. Take this texture by
phaantasia and set to LIGHTEN (100%). Mine was a bit pale, so added a bit of contrast to the layer.
>>
4. Create a new Selective Colour adjustment layer and enter in these values:
and you will get:
Tada!